YOUR PLACE IN THE CITY

City of London


CBL is a not just a valuable library resource – it’s also a business hub at the heart of the City of London. Our brand points this up for potential users.


WHAT WE DID

  • Brand identity
  • Print design
  • Corporate templates
  • Display and window graphics

In 2015, we drew on commissioned research and our understanding of how brands work, to create an identity that makes CBL relevant and attractive for established businesses, SMEs and entrepreneurs.

We have used flexible straplines/messages to highlight the different ways in which businesses can benefit from CBL.

Our look and feel for CBL is ‘contemporary corporate’ – speaking to its location, accessibility and affordability. For more information visit City Business Library online here.

quotation mark down thebigwindow quickly understood what we were trying to achieve at CBL and that their contribution would form an important first stage of an ongoing development plan for the City Business Library quotation mark up
ALEXANDRA LEADER, BUSINESS ENGAGEMENT MANAGER, CITY BUSINESS LIBRARY