Criterion Theatre, located in Piccadilly Circus, London, runs great theatrical shows and offers a flexible space for workshops, meetings and corporate events. We created a brand identity and toolkit to support the theatre’s marketing activities.
Using the ‘Eros’ statue, who stands just in front of the Theatre’s main entrance, as a visual icon, we have made the theatre’s website more integrated, responsive and stylish.
We commissioned a photographic essay to capture Criterion Theatre’s beautiful interior and the people behind the curtain.
FIONA CALLAGHAN, GENERAL MANAGER, CRITERION THEATRE