REINVENTION BY DESIGN

Royal Society of Chemistry


Chemistry World is the Royal Society of Chemistry’s flagship magazine. We gave it a confident new identity and layout, in both its printed and digital format.


WHAT WE DID

  • Identity design
  • Guidelines
  • Web design
  • Editorial design
  • Stationery

 

The Royal Society of Chemistry wanted to raise the profile and increase the impact of its publication, Chemistry World. The new brand and editorial design that we created helped to do this.

 

 

We worked closely with key members of the magazine’s editorial and production teams and ran a workshop to let them share their ideas about how to improve it.

 

 

Our design work and supporting brand guidelines covered editorial, illustration and branding principles – for the magazine and for all supporting social media, video and signage.

 

The rebranded Chemistry World now has a circulation over 50,000, an estimated total readership of more than 83,000 and 414,000 followers on Twitter. Research shows that the new brand was particularly well received by younger readers.

 

 

quotation mark down thebigwindow grasped the magazine’s personality and helped us develop a coherent, comprehensive identity. Adrian and his team were responsive, insightful and adaptable, delivering the project on time and budget. quotation mark up

ADAM BROWNSELL, EDITOR, CHEMISTRY WORLD