New College of the Humanities
New College of the Humanities (NCH) is a university-level college in the heart of London that offers undergraduates and graduates a unique, liberal arts-inspired curriculum with highly personalised teaching. We helped them create a distinctive, carefully targeted digital advertising campaign to attract interest and applications.
We focused on creating a messaging deck that highlights what really makes NCH different from every other university and college. We distilled its unique qualities into a series of messages – all written with digital formatting and restrictions in mind.
Our design for NCH digital advertising repurposed images from NCH’s picture library in imaginative ways that matched the tone of voice established through messaging.