EXPLAINING ECONOMICS

BP


Explaining the impact that BP has on the UK economy requires the use of complex data. We helped to make this data understandable and easily accessible to many different audiences.


WHAT WE DID

  • Brand implementation
  • Infographics
  • Print design
  • Print management

 

When Oxford Economics (OE) produced a report that explored BP’s contribution to the UK economy during a specific year, they asked us to bring their findings alive for a range of audiences. We created a print and digital assets that present and explain their conclusions in a clear, compelling way.

Our initial work was so successful that we were asked to create annual summaries and full report on BP’s impact on the EU27 countries.

We’ve also produced a set of 11 accessible area-specific booklets.

Our primary OE report brings together the many different ways in which BP contributes to the UK economy and other economies across Europe. Read this years report at BP.com