International Centre for Advanced Materials (ICAM)
We created a strong, unifying brand identity for a collaborative scientific research centre that brings together several well-respected academic institutions and BP – without compromising their own established identities.
ICAM brings together the University of Manchester, University of Cambridge, Imperial College London and the University of Illinois at Urbana Champaign. Our unifying ICAM brand identity provides a strong shared image for all participants.
We created the identity, comprehensive brand guidelines and a presentation and communication toolkit.