BRANDING IN A MATERIAL WORLD

International Centre for Advanced Materials (ICAM)


We created a strong, unifying brand identity for a collaborative scientific research centre that brings together several well-respected academic institutions and BP – without compromising their own established identities.


WHAT WE DID

  • Brand identity & guidelines
  • Communication toolkit

ICAM brings together the University of Manchester, University of Cambridge, Imperial College London and the University of Illinois at Urbana Champaign. Our unifying ICAM brand identity provides a strong shared image for all participants.

We created the identity, comprehensive brand guidelines and a presentation and communication toolkit.