BP’s impact on the UK economy
Reporting complex data for BP in a dynamic accessible way for large external audiences.

In early 2015, Oxford Economics (OE) produced a report that explored BP’s contribution to the UK economy in 2014. Using the BP corporate guidelines we created a booklet and suite of assets for social and digital media, which presented the key OE findings in a clear and compelling way.

The booklet provided an insight into the level of contribution a large business makes to the national economy through direct and indirect means. It also touched on BP’s investment in technology and innovation as well as its ongoing arts, culture and sports sponsorship.

Due to its initial success, we have since created summary versions for BP’s contribution to the UK economy in 2015 and 2016 and most recently, a full report for BP’s impact on the EU27 countries. This was accompanied by a suite of individual case study documents for a number of selected countries.

Brand implementation
Infographics
Print design

Client/Project List

Making the complex simple

 

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