Ipsos ASI

Ipsos ASI (IASI) are a part of Ipsos MORI and are advertising specialists - testing, tracking results and helping their clients build strong brands.

thebigwindow were tasked to develop and produce a film that would introduce Ipsos ASI's (IASI) offer, create differentiation for them within the market and encourage people to contact ASI to find out more. 

Prior to working on the animation we completed some important positioning work seeing how ASI sat alongside both new and established competitors.

This was followed by a tone of voice presentation from which a creative brief for the animation was agreed.

We developed the theme around problem solving to frame ASI’s service offer and created a set of colourful animated graphics to help illustrate their approach and understanding of the importance of creativity and emotional resonance within successful brand stories. 

A key role for the animation was to get across the new ASI positioning statement of 'Simply, Better’.

In creating the animation we have also built up a suite of graphic icons for use across other digital and printed promotional materials.

The film will be used for client presentations, seminars, conferences and a variety of web and social media applications. 

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