Rocket brand identity

Rocket create large format graphics for dynamic branded environments. From their Watford base they work for work for a wide range of prestigious sporting, B2B and commercial brands both in the UK and internationally.

Their work is often highly visible at venues and events such as Wembley Stadium, the Ryder Cup and the British Grand Prix, through to corporate headquarters, international expos in North America and mainland Europe. they’ve even created graphics for a NATO summit. Rocket do work directly with their own clients but often they Partner with large advertising and design agencies to help fulfil their clients goals.

Our advice to them was to adopt a three part plan in telling
Rocket stories regardless of whether the project was working with a client directly or partnering with an agency. The biggest change was that we encouraged them to CELEBRATE the scale and impact of their work in situ as it
is seen by the public.

Secondly, we suggested that they always include a reference to Rocket PEOPLE alongside every end-product that they show. The experience and understanding of the project management team at Rocket sets them apart from their competitors and provides an anecdotal/ human element to the stories whatever the size of the project.

Finally we insisted that they always concluded a Rocket story with a reference to their technical know- how and the kit that they use to create their work.

We promoted the idea that a tech-spec should always
accompany the big impact end-use image and the personal view of the project.

To date Rocket have revamped their website working closely with our ‘clever friends’ at Line Industries and are creating a suite of marketing materials all designed using the summary guidelines that TBW created earlier this year.

Since working with Rocket on their marketing and communication strategy we have also work in partnership on two TBW clients, the City Business Library and Bournemouth Borough Council. On both projects Rocket achieved excellent results and happy clients.

Brand identity
Identity guidelines
Web design
Print design

'It was a breath of fresh air working with Adrian and the team at TBW. They understood our business very quickly and recognised that we needed to be less modest and tell the world about the work we produce, our team and technology.

These previously hidden gems were core to the new website format and we are delighted with the end result. As a company we have developed a new found confidence and are now proud to shout about our achievements which has led to a marked increase in enquiries and projects.’

Tim Porter
Managing Director

Client/Project List

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