London First

A versatile anniversary identity for use on new and existing collateral across multiple platforms.

2017 marks London First’s 25th anniversary. To acknowledge the fact we were asked to develop a distinctive, celebratory and importantly versatile, visual identity.

London First's significant achievements in supporting London’s business community, and their integral role in transforming the capital into a thriving global hub for commerce over the past 25 year needed to be reflected within the identity.

The identity draws upon London First's bold colour palette and the use of the drop pin icon can either be read as markers to London First achievements across the city or as celebratory balloons.

The logo can be deconstructed to work on any format and its elements can be used as supporting graphics that will feature on London First’s website, e-comms, social media, corporate stationery and event materials including signage and publications.

The new anniversary logo made its first appearance at the prestigious London First Awards ceremony which took place at the British Museum on January 25th 2017.

Visual Identity



'The big window were quick to grasp our brief, and turned around our anniversary branding within an extremely tight timeframe. The team was easy to work with and really listened throughout the process. We were proud to unveil the final design at our Anniversary Awards.'

Marilise Saghbini, Executive Director of Communications, London First

Client/Project List

25 years of making London first for business

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© thebigwindow ltd. 2017

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