Grosvenor Britain & Ireland
The London estate

thebigwindow was appointed by Grosvenor Britain & Ireland (Grosvenor) to develop a visual identity, short film and website to help communicate its 20 year vision for its London estate in Mayfair and Belgravia, which was developed to help the business communicate change as it guides the estate in an ever-changing city. 

We helped Grosvenor create an identity and website that positions the organisation as an advocate of positive and carefully managed change for all who live, work in and visit the estate and as guardian of both its history and future evolution. The website’s design and content demonstrates the collaborative nature of Grosvenor’s approach to this most eclectic of London estates.

We created an underlying concept – counterpoint (the relationship between voices that are harmonically both dependent and interdependent) to bring the vision alive: always presenting more than one perspective on any message or theme, whether in images, words or graphics.

Different typefaces (conventional and handwritten), striking full-screen images in counterpoint, and layered graphics, illustrations and annotations also help illustrate Grosvenor’s aspirations for the future alongside its role in protecting the existing qualities of the estate.

The website launched in February 2017, and includes a trailer film, two short filmed interviews, one featuring Architectural Historian, Dan Cruickshank and another featuring Mike Taylor, architect of the London 2012 Olympics Velodrome, a photo essay by award winning photographer Arnel de Serra and and interactive map.

Further content will be introduced this year via an interactive timeline on the homepage.


Identity design
Website design and development

‘We found in TBW a creative team and a level of support and collaboration that were leading-edge. Incredibly
effective combination of concept and delivery.’

Rob Fox, Head of External Affairs, Grosvenor

Client/Project List

Balancing change with aspiration and reassurance. Evolving a London estate

the big window on Grosvenor the big window on Grosvenor
the big window on Grosvenor

the big window on Grosvenor
© thebigwindow ltd. 2018

Contact us: E:  T: +44 (0)20 7462 1820

© 2017 TBW Branding and Communications Ltd
All rights reserved