City of London
City Business Library

thebigwindow (TBW) has worked with the City of London Corporation since 2012.

thebigwindow were asked to rebrand their excellent reference resource, the City Business Library (CBL), along with their working and meeting environment facilities at the Guildhall.

Using a recently commissioned piece of research as a key point of reference, we focused our efforts on creating a brand identity that encourages established businesses, SMEs and entrepreneurs to use the CBL as a business hub within the capital.

We created a corporate yet contemporary look and feel, which accentuates the CBL’s location, its accessibility and its affordability. We provided a number of strap lines focused on the many ways in which the CBL can be used, leading with: ‘Your place in the city to be inspired’.

We used black and white photography of architecture and people, alongside a confident and impactful colour palette to bring the CBL’s brand to life. To date, we’ve created brand guidelines, publishing templates, printed and digital leaflets, exhibition and display stands, as well as window graphics for the Guildhall itself.



Brand Identity
Print design
Corporate templates



‘thebigwindow quickly understood what we were trying to achieve at CBL and that their contribution would form an important first stage of an ongoing development plan for the City Business Library.

Initial feedback has been extremely positive from customers and partners who have commented that the overall branding is a significant step change that conveys the City Business Library brand in a more professional and corporate way.’


Alexandra Leader
Business Engagement Manager, City Business Library

Client/Project List

Your place in the city


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Contact us: E: info@thebigwindow.co.uk  T: +44 (0)20 7462 1820

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