Bournemouth Borough Council

Road safety campaign for local authority.

The road safety team at Bournemouth Borough Council asked us to create a vibrant thought provoking suite of posters and leaflets targeting different types of road users from pedestrians, through to cyclists, motor cyclists, car and lorry drivers.

Using colourful graphics and a series of statements, facts and questions we set out to create a campaign that would engage all of those target groups to think about the way in which they use the road and what they could do to help make themselves and other road users safer.

We created the B-safe campaign along side a series of strap lines lead by ‘respect other road users’. We made the campaign mark/ stamp specific to Bournemouth by using the ‘B’ from the Bournemouth Borough Council logo.

In addition to printed and digital posters and leaflets the most visible articulation of the B-safe campaign was a trailer that could be driven to specific event from school fetes to air shows. The road safety team used the graphics that covered the B-safe trailer to generate conversation with attendees on a variety of subjects from ranging from stopping distances to the legal height for a child to no longer need a child seat.

The trailer and associated campaign has provoked much discussion on the streets of Bournemouth over the course of the year.

Campaign identity
Copywriting
Illustration
Vehicle design
Print design


'thebigwindow took the time to properly understand and fully digest what we were trying to achieve. They provided a range of imaginative options and they then worked very closely with us to develop our preferred approach. The process of developing the work required us to think hard about our priorities and added significant value in itself. We were very pleased with the final outcome. It’s helped us to engage the public in a more professional and meaningful way. We thoroughly enjoyed working with thebigwindow team and were very pleased with the outcome that was also completed to time and budget.’

Richard Pearson BEng (Hons) Civ Eng MICE CMIHT DMS
Traffic and Road Safety Manager, Bournemouth Bourough Council

Client/Project List

     
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